Entrepreneurialism is risk-taking, leadership, strategy, vision, resilience, value creation, and hard work. Strategy is front and center in the face of uncertainty and when results are not meeting expectations. What is the right marketing model? How do we increase product adoption? What are the barriers? How can we improve strategic insight?

System dynamics models capture reinforcing and balancing loops resulting in growth or decline and delays experienced in entrepreneurship, like what drives innovation, new products and services, customer acquisition, barriers or delays to growth through regulation, and more. Simulating models about adoption, growth limitations, and other dynamics provides an understanding of the most influential factors at play, including decision thinking.

Decision-making behavior is crucial to study and understand. System Dynamics simulations challenge assumptions in a risk-free environment while increasing action learning that can be applied in real-world scenarios.

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